3D miniature mansion with pool, garden and the chihuahua on a float

Film · CGI direction

Bitso BTC Stories: Doghouse

From doghouse to mansion with a pool: the film starring Julieta the chihuahua in the BTC Stories campaign for Bitso's 10th anniversary. I was the CGI director.

Watch the film Get a quote

Client: Bitso
Deliverable: 20-second 3D film (10th anniversary campaign)
Role: CGI direction, lookdev, assembly, grooming and compositing
Year: 2024
Studio: DisplaceMint + Smart Diseños

01 / About the project

From brief to final frame.

The brief

One of three 20-second films for Bitso's 10th anniversary, comparing what one bitcoin bought in 2014 with what it makes possible today. In Doghouse, the doghouse becomes a mansion.

How it was made

As CGI director, I handled lookdev, assembly, compositing and, with Luiz Fernando Campolina, the chihuahua's grooming. The sets spin on modular discs, with a miniature aesthetic, neutral palette and Bitso's green.

The result

A charismatic film, led by a character with convincing fur and expression, sharing the visual language of the other two films in the series.

02 / Gallery

Chihuahua with star glasses on a donut float in the pool — Julieta in the pool

3D chihuahua with pink star-shaped glasses — Character with glasses

Front view of the 3D chihuahua showing the fur groom — Fur grooming

Chihuahua in front and side views — Turnaround

Pink collar with a golden tag reading Julieta — Prop: collar

Pink star-shaped glasses — Prop: glasses

Yellow beach umbrella and lounger — Prop: umbrella

Line art of the doghouse set — Line art: doghouse

Blocking of the doghouse set with fence and grass — Doghouse blocking

Wooden doghouse with the chihuahua lying on the grass — 2014 set: doghouse

Line art of the mansion with a colored building — Line art: mansion

Render of the miniature mansion with a pool — Mansion render

03 / Tools

BlenderLookdev, grooming, assembly, lighting and rendering
Substance 3D PainterTexturing
After Effects and DaVinci ResolveCompositing and finishing
PhotoshopImage adjustments

04 / Credits

Client: Bitso (10th anniversary campaign)
Production: Smart Diseños and DisplaceMint
Director (Smart Diseños): Guilherme Lepca
Design and composition: Janis Medeiros and Axel Giller
Storyboard: Axel Giller
Concepts: Axel Giller, Adrielle Cristine Monferino Persichitti, Henrique Nascimento, Pablo Peiker and Stephani H.
Soundtrack and sound design: Guilherme Lepca
Finishing: Axel Giller and Juba Silva (Jujuba)
Executive producers: Francisco Sandmann
CGI director: Murillo Cunha
Lookdev, assembly and compositing: Murillo Cunha
Character modeling and grooming: Luiz Fernando Campolina
Grooming: Luiz Fernando Campolina and Murillo Cunha
Asset modeling: Matheus Ulisses, Luiz Fernando Campolina and Raissa Cunha
Clothing modeling and lookdev: Rafa Pires
Character rigging and animation: Vinicius D'Amaro
Scenario animation: William Oliveira and Matheus Ulisses
Line producer: Louise Bonne

05 / Your project

Got an idea?
We'll put it on screen.

Get a quote View on Behance

Next projectBitso BTC Stories: Inner KidBitso

3D miniature desert set with a green convertible and a billboard