3D miniature desert set with a green convertible and a billboard

Film · CGI direction

Bitso BTC Stories: Inner Kid

From a remote-control toy car to a real convertible: the Inner Kid film in the BTC Stories campaign for Bitso's 10th anniversary. I was the CGI director.

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Client: Bitso
Deliverable: 20-second 3D film (10th anniversary campaign)
Role: CGI direction, lookdev, assembly, grooming and compositing
Year: 2024
Studio: DisplaceMint + Smart Diseños

01 / About the project

From brief to final frame.

The brief

One of three 20-second films for Bitso's 10th anniversary, comparing what one bitcoin bought in 2014 with what it makes possible today. In Inner Kid, the childhood toy becomes the dream car.

How it was made

As CGI director, I handled lookdev, assembly and compositing: the 2014 toy track, dinosaur and lava lamp give way to a desert with a road and a convertible, always on modular discs with a miniature aesthetic and Bitso's green.

The result

A nostalgic, straightforward film that completes the trilogy with the same visual language as the other two.

02 / Gallery

Green convertible on the miniature desert road — Convertible in the desert

Character concept with an old photo — Character concept

Hand holding a remote-control car on a looping track — The 2014 toy car

Toy track with dinosaur and lava lamp — Track and lava lamp

Desert set with rocks and a billboard on gray — Desert set

Green track crossing a rock with a dinosaur — Transition

Toy track with a green loop — Prop: track

Green remote-control car with a bow — Prop: toy car

Green and white remote control with antenna — Prop: remote

Rocket-shaped lava lamp with an alien — Prop: lava lamp

03 / Tools

BlenderLookdev, assembly, lighting and rendering
Substance 3D PainterTexturing
After Effects and DaVinci ResolveCompositing and finishing
PhotoshopImage adjustments

04 / Credits

Client: Bitso (10th anniversary campaign)
Production: Smart Diseños and DisplaceMint
Director (Smart Diseños): Guilherme Lepca
Design and composition: Janis Medeiros and Axel Giller
Storyboard: Axel Giller
Concepts: Axel Giller, Adrielle Cristine Monferino Persichitti, Henrique Nascimento, Pablo Peiker and Stephani H.
Soundtrack and sound design: Guilherme Lepca
Finishing: Axel Giller and Juba Silva (Jujuba)
Executive producers: Francisco Sandmann
CGI director: Murillo Cunha
Lookdev, assembly and compositing: Murillo Cunha
Character modeling and grooming: Luiz Fernando Campolina
Grooming: Luiz Fernando Campolina and Murillo Cunha
Asset modeling: Matheus Ulisses, Luiz Fernando Campolina and Raissa Cunha
Clothing modeling and lookdev: Rafa Pires
Character rigging and animation: Vinicius D'Amaro
Scenario animation: William Oliveira and Matheus Ulisses
Line producer: Louise Bonne

05 / Your project

Got an idea?
We'll put it on screen.

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