Demo: macro skin
Product only. Slow, clinical, expensive-looking. No talent, no dialogue.
- Type
- Spec ad (concept)
- Deliverable
- Vertical product demo
- Role
- Creative direction, script, AI generation and edit
- Year
- 2026
From brief to final frame.
The brief
The counterweight to the other three. No character, no story arc beyond problem, product, proof. The camera is slow, the light is clinical, and the one voiceover line lists what the product does in short fragments.
How it was made
Everything is a macro or a packshot, so consistency risk moves from faces to the bottle. The bottle comes from a locked product sheet, and frames that include it repeat the same instruction: keep exact proportions, cap and label placement, no extra text.
The result
Fifteen seconds with a cosmetic commercial finish, where before and after read as one skin.
Every second has a job.
- 0-3 sHook
Ultra slow motion: a serum drop hits skin, one perfect ripple, deep bass.
- 3-5 sProblem
Macro slide across oily skin, specular highlights on open pores.
- 5-9 sSolution
Bottle on a stone pedestal, dropper lifts, one strand of serum.
- 9-12 sProof
Same macro framing. Shine fades, pores read refined.
- 12-15 sCTA
Front packshot, light sweep over the glass, chime.
What made it work.
- Slow on purpose. "Slow and deliberate" and "camera locked" in the prompts hold H3 back from its default restless camera.
- The proof frame repeats the problem framing with "same macro framing", so the before/after reads as one continuous skin.
- One voiceover, timed against the music bar, replaces per-scene speech. Fragments ("Oil. Texture. Visible pores.") work as captions.
- Music opens with a single sub boom so the first hit lands with the drop.
Inside the Space.
The prompt behind each scene.
Frame 1A: drop macroimage
Ultra macro of a single clear serum drop suspended just above human skin, visible pore texture, black background, hard rim light from behind, high-end cosmetic commercial, photoreal.No ref
Frame 3: bottle on pedestalimage
The referenced serum bottle on a rough grey stone pedestal, dark background, strong rim light, the dropper lifted above the bottle with a thin strand of clear serum, premium cosmetic commercial, photoreal. Keep exact bottle proportions, cap and label placement from reference, no extra text.Ref: PROD_TO
Scene 1A: hook videoH3, 5 s
No music, natural sound only. [00:00-00:04]: ultra slow motion 1000fps, the serum drop falls and hits the skin, a perfect ripple spreads across the surface, deep bass impact sound. Camera locked. High-end cosmetic commercial, masterful lighting.First frame: Frame 1A
Scene 1B: hook videoH3, 5 s
[00:00-00:02]: the thin glass-like film of oil resting on the skin shatters into tiny clear flakes that float away. [00:02-00:04]: the flakes dissolve into light, revealing smooth matte healthy skin underneath. Camera makes a slow subtle push in. Macro, high-end skincare commercial, slow and deliberate.First frame: Frame 1B
Scene 3: solutionH3, 5 s
No music, natural sound only. [00:00-00:04]: the bottle rotates slowly on the pedestal, the dropper rises and a single strand of serum stretches and drips, glass clink. Bottle shape and label stay identical, no text warping. Premium cosmetic commercial, rim light.First frame: Frame 3
Scene 5: packshotH3, 5 s
No music, natural sound only. [00:00-00:04]: very slow push in on the front packshot, light sweep across the glass, subtle chime. Bottle and label stay identical. Premium cosmetic commercial.First frame: Frame 5
MusicLyria 3 Pro, 30 s
Minimal ambient electronic instrumental, 70 BPM. Opens with one deep sub bass boom, then soft airy synth pads, crystalline glass chimes and gentle water droplet textures. Calm, elegant, spacious, spa-like. Slow swell in the last seconds. Instrumental only.Mixed at about 20%
- Magnific SpacesFull node workflow
- nano-banana-2-flashMacro and packshot frames
- MiniMax H3Video
- ElevenLabsVoiceover and SFX
- Lyria 3 ProMusic
- Creative direction, script, AI and edit
- Murillo Cunha
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