AI ads · UGC
UGC: Lia, bathroom selfie
Niacinamide 10% + Zinc 1% serum. Reads like a creator filmed it on a phone.
- Type
- Spec ad (concept)
- Deliverable
- Vertical UGC ad, 3 hooks
- Role
- Creative direction, script, AI generation and edit
- Year
- 2026
01 / About the project
From brief to final frame.
The brief
The goal was an ad that survives a skeptical scroll: handheld framing, window light, a creator who sounds annoyed before she sounds convinced. The product is a cheap serum, so the script leans on price and a derm friend, not on claims.
How it was made
Lia is locked with a character sheet (front, back, face, ear and hair details) wired as a reference into every frame node. The serum is locked with a product sheet. That pair is what keeps her skin, hoops, sweater and the bottle the same across seven clips.
The result
Three A/B-ready versions that change only the first two seconds, with speech and room sound generated together to sell the phone-audio feel.
Hook A · 1/3
+ / Script
Every second has a job.
- 0-2 sHook
Extreme close-up on the nose. A: "Stop buying pore strips." B: "My pores were this big." C: esthetician line.
- 2-7 sProblem
Pointing at the T-zone. "Pores the size of craters, and shiny by eleven a.m."
- 7-12 sSolution
Three drops into the palm. Niacinamide plus zinc, under ten bucks.
- 12-18 sProof
Day 28, same bathroom, same light. "Look at my nose."
- 18-23 sCTA
Bottle to lens. "Link's right there. Thank me later."
+ / Decisions
What made it work.
- Three hooks share one body. Only scene 1 changes, so the A/B test isolates the first two seconds.
- Native H3 speech, not a TTS layer. Lip movement and room echo come from the same generation, which sells the "phone audio" feel.
- Proof frame reuses the same framing and light as the problem frame. The comparison reads as honest because nothing else moved.
- Label text is the weak point of AI video. The bottle is generated from a locked reference and the label is corrected in post.
02 / Magnific workflow
Inside the Space.
+ / Prompts
The prompt behind each scene.
Frame 1: hook close-upa5afc8d2
Smartphone front-camera selfie, extreme close-up of Lia's nose, visible pores and T-zone shine, slightly out of focus edges, bathroom window light, raw unedited UGC look. Lia: woman, 27, light-medium olive skin, small healed blemish marks, thin gold hoop earrings.Ref: LIA sheet
Scene 1A: hook videoH3, 5 s
No music, natural sound only. Handheld phone selfie, slight shake. [00:00-00:02]: extreme close-up on her nose, she says fast and direct: "Stop buying pore strips. Do this instead." [00:02-00:05]: quick pull back revealing her face, she raises an eyebrow. Woman, 27, olive skin, gold hoops. Bathroom echo, raw UGC audio. Smartphone vertical footage, natural and unpolished.First frame: Frame 1
Scene 1B: hook videoH3, 5 s
No music, natural sound only. Handheld phone selfie. [00:00-00:02]: camera pushes even closer on her nose with a fast digital zoom, she says: "My pores were this big. Watch." [00:02-00:05]: snap pull back to her face, she nods at camera. Woman, 27, olive skin, gold hoops. Bathroom echo, raw UGC audio. Smartphone vertical footage.First frame: Frame 1
Scene 1C: hook videoH3, 5 s
No music, natural sound only. Handheld phone selfie. [00:00-00:03]: close-up on her nose then pull back, she says conspiratorially: "The under ten dollar serum my esthetician won't shut up about." [00:03-00:05]: she smirks at camera. Woman, 27, olive skin, gold hoops. Bathroom echo, raw UGC audio. Smartphone vertical footage.First frame: Frame 1
Scene 2: problemH3, 5 s
No music, natural sound only. Handheld phone selfie at arm's length, bathroom. [00:00-00:05]: she points at her shiny forehead and nose and says, exasperated: "Pores the size of craters, and shiny by eleven a.m. [short pause] Every. Day." Natural blinking, small head tilt. Background structure is static. Raw UGC smartphone footage.First frame: Frame 2
Scene 3: solutionH3, 5 s
No music, natural sound only. Handheld phone selfie. [00:00-00:05]: she squeezes three drops of serum into her palm and pats it on her face while saying: "My friend's a derm. She said niacinamide plus zinc. This one's under ten bucks." Bottle shape and label stay identical, no text warping. Soft dropper squish sound. Raw UGC smartphone footage.First frame: Frame 3, refs LIA + PROD_TO
Scene 4: proofH3, 5 s
No music, natural sound only. Handheld phone selfie, same bathroom light. [00:00-00:05]: she turns her face left and right to show her nose and forehead, says proudly: "Four weeks. Same lighting. No filter. [short pause] Look at my nose." Natural skin texture visible. Raw UGC smartphone footage.First frame: Frame 4
Scene 5: CTAH3, 5 s
No music, natural sound only. [00:00-00:04]: the serum bottle held close to camera in sharp focus, slight hand wobble, she smiles behind it out of focus and says: "Link's right there. Thank me later." Bottle and label stay identical, no text warping. Raw UGC smartphone footage.First frame: Frame 5, refs LIA + PROD_TO
MusicLyria 3 Pro, 30 s
Catchy feel-good bedroom pop instrumental, 105 BPM, the full beat starts immediately with no intro. Bouncy bassline, crisp finger snaps, warm Rhodes chords, playful marimba hook that repeats, subtle vinyl texture. Confident, fun, girl-next-door energy, sounds like a trending short-form video sound. Instrumental only.Mixed at about 14%, ducked under speech
03 / Tools
- Magnific SpacesFull node workflow
- nano-banana-2-flashFrames with locked references
- MiniMax H3Video with native speech
- Lyria 3 ProMusic
- ffmpeg + libassEdit, captions and mix
04 / Credits
- Creative direction, script, AI and edit
- Murillo Cunha
05 / Your project
Got an idea?
We'll put it on screen.
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